Start by gathering data about your existing customers. Analyze demographics, purchase history, and online behavior. You can use tools like Google Analytics and social media insights.
Engage with your customers directly. Surveys and interviews are valuable sources of information. Ask about their goals, challenges, and why they chose your product or service.
For each segment, create a detailed persona. Give your personas a name, age, job title, and personal interests. Include their goals, pain points, and objections related to your product or service.