Before measuring ROI, you must establish clear and specific objectives for each marketing campaign. Ask yourself: What do you want to achieve? Whether it’s increasing website traffic, generating leads, or boosting sales, your goals should be measurable and aligned with your business objectives.
Website analytics tools like Google Analytics are invaluable for tracking the effectiveness of your campaigns. Monitor metrics like page views, bounce, click-through, and conversion rates. Analyzing this data will give you insights into which campaigns drive traffic and engagement.